CANOY, Leonardo Jr. M. Archives - 91��Ϣ��

Pistang Tomas: Celebration of hope continues through livelihood skill development for member communities

Hans Malgapu — Thu, 24 Feb 2022 03:47:49 +0000

The 91��Ϣ�� SIMBAHAYAN Community Development Office continued to celebrate the culture of hope with the partner communities in Pistang Tomas 2021. Dubbed as “Kusina, Kabuhayan, at Kultura: Mga Bagong Kaalaman sa Pagbangon ng Pamayanan,” the two-day activity, this time conducted through a webinar series, imparted lessons and skills in starting small businesses and livelihood opportunities via Zoom and Facebook Livestream.

College of Commerce and Business Administration (CCBA) Dean Prof. Leonardo M. Canoy Jr., Ph.D., delivered the opening remarks. Mr. Jeremias Perez from Dumaguete City, Negros Oriental, and Mr. Mark Lester Toribio of the UST AMV-College of Accountancy (AMV-COA) served as inspirational speakers for the first morning session. They both emphasized that there is hope amidst the difficulties of the COVID-19 pandemic. In the afternoon session, the participants learned the basics of culinary entrepreneurship and financial literacy. Chef Vin Angelo Soriano from the College of Tourism and Hospitality Management talked about starting a small restaurant, while a practitioner, Ms. Pepper Solis, shared insights on customer service.

Meanwhile, Asst. Prof. Rosalina Erece of the AMV-COA tackled the sources of capital and managing the small funds of a business enterprise. The second day was devoted to a series of livelihood opportunities. The participants were shown tutorial videos. Faculty members from participating academic units College of Commerce and Business Administration (CCBA), College of Fine Arts and Design (CFAD), College of Tourism and Hospitality Management (CTHM), and the Senior High School participated through their video presentations of possible business options. CCBA faculty member Assoc. Prof. Imelda Angeles, showed a video on vegetable and pickled fruit making. CFAD faculty members Mr. Hercules Adonis and Asst. Prof. Ana Rhea Adonis of CFAD shared a video on Do-It-Yourself (DIY) bamboo speakers. For her part, Chef Fhamela Sarmiento of CTHM shared tapa, tocino and longanisa-making for a tapsilogan business that participants can start in their communities.

Meanwhile, Ms. Christia Olimpia Lumpas, a senior high school teacher at Mandaluyong High School, taught urban gardening and how one can earn while enjoying the hobby. Selected participants from the various communities showed their own return demonstration video of what they learned in the sessions. Lynlyn Valdes from Sitio Bamban, Hermosa, Bataan demonstrated pickled vegetable-making and Bernido Daria from Sitio Malasa, Anupul, Bamban, Tarlac demonstrated the DIY bamboo speaker-making. Rosalina Flores and Jaydelyne Hipolito both showed what they learned in the urban gardening. Finally, the Ringor Family from the Ministry of Urban Poor, Diocese of Caloocan, and Alcaraz Family from Smokey Mountain, Camarin, Caloocan City presented their versions of tapa, tocino and longanisa-making. Students from the Conservatory of Music and the Institute of Physical Education and Athletics, and members of the Mimosa Band, a local band from CCBA, made the event interesting with intermission performances.

The celebration concluded with the lecture on Non-Formal Savings and Loans Association by CCBA faculty member Asst. Prof. Franklin Prieto. The closing remarks were delivered by UST SIMBAHAYAN Director Asst. Prof. Froilan Alipao. The event was organized by the Pistang Tomas Cluster of the UST SIMBAHAYAN, headed by the CCBA, together with the CTHM, AMV-College of Accountancy, CFAD, COM, and IPEA.

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Marketing management dept becomes SEA OIL’s market research partner

Philippe Hernandez — Sun, 20 Sep 2020 23:23:38 +0000

The of the was named on September 18, 2020 as the official market research partner of SEA OIL Philippines, Inc., after the Memorandum of Agreement was signed between UST and SEA OIL officials. The agreement, signed by Prof. Cheryl R. Peralta, DrPH, UST’s Vice-Rector for Academic Affairs, Commerce and Business Administration Dean Leonardo M. Canoy, Jr., and SEA OIL Philippines Vice-President for Corporate and Consumer Marketing Jose Jaime dela Fuente.

The partnership paves the way for BSBA Marketing Management students to design, implement, and turnover marketing research deliverables for SEA OIL. This will allow the students to achieve “learning outcomes grounded on real-world scenarios from the perspective of the one of the biggest and most respected corporations in the country,” according to Marketing Management Chair Francis Lawrence B. de Jesus, PhD.

In his message, dela Fuente expressed appreciation to UST for the partnership, especially at a time when the company assesses marketing sentiments as part of its “Fuel PH to Recovery” project.

The students who will conduct the marketing research will be under the supervision of Mr. Antonio E. Etrata.

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Dean Canoy of Commerce asserts value of human capital in Thailand interview

darren ramos — Mon, 21 Oct 2019 00:55:00 +0000

Assoc. Prof. Leonardo M. Canoy, Jr., PhD, Dean of the , emphasized the value that must be placed by entrepreneurs and employers on human capital, stressing that human resources are arguably the most important component in ensuring the success of the business.

Canoy, a human resource management expert who has been teaching for 34 years, was interviewed by RSU Wisdom TV, based in Bangkok, Thailand, on the show ASEAN Challenge. In the interview with Srikarn Nakavisut, Canoy expressed his belief in human capital and its place in a business’ success: “Of all the aspects of a business, I think the most important is still people—who can make or unmake a business.”

“Use things, love people, not love things and use people,” the Commerce dean said, citing a famous dictum he teaches his students. “[As a boss] do not be too impersonal. You still need the soft skill on how to deal and interact with people.”

To inspire people to live up to their potential, Canoy said that employers “have to motivate [that] people…to look at them as humans and not just as one of the tools or as robots in the business.” While profit and financial viability are important considerations, Canoy called on businessmen and entrepreneurs to ensure that “their focus is [not] more on money, machines, materials, and the market [to the point that they are already] neglecting the people who are actually behind the success or the failure of the business.”

The role of theories in business

An academic, Canoy affirmed the importance of learning theories and concepts in engaging in business, especially for those who undergo formal training through the acquisition of degrees.

Asked about how he teaches, Canoy said: “When I teach, I always start with the theories and principles then share the experience, as a teacher and a banker. In the college, there’s a mix of academicians and practitioners.”

As applied to real-life problems and cases, theories, according to Canoy, can serve as guidelines. “Theories were derived from general cases and also from the gurus or pioneers of management, to provide a guide. It does not mean you have to always go by the theory or the principle. There is no single theory that will guarantee success. It’s a case-to-case basis. You have to tailor it—not use it 100%—to the needs of your company.”

Link to the Full Interview:

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